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Cook and Harle explored how to build rhythms out of a vocalist's natural singing tempo and released the results as "Dux Kidz". They contributed to the score for Alicia Norman's animated film Heart of Death and began considering a children's television show titled Dux Content's Jungle Jam. Dux Content released its songs with strange renderings of digital avatars for promotional artwork. Ĭook created Gamsonite, a "pseudo-label" collecting his early collaborations.
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Ĭook has worked on graphics for PC Music acts including easyFun and Maxo. One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort". Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. This grew into a musical project called Dux Content. The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. It was at Goldsmiths he reconnected with Danny L Harle, with whom he had gone to school as a teen. He attended Goldsmiths, University of London, where he studied music. 2.3 2017–2020: Charli XCX, Jonsi and other venturesĪlexander Guy Cook is the son of English architect Sir Peter Cook and Israeli architect Yael Reisner.Cook released his two debut albums 7G and Apple, and received the Variety Hitmakers Innovator of The Year Award in 2020. Cook was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". Cook came into the public eye as Charli XCX's creative director and has executively produced her last four projects: Number 1 Angel, Pop 2, Charli and How I'm Feeling Now. He formed the one-off project QT with musician Sophie and performance artist Hayden Dunham, producing the 2014 single " Hey QT". He has also collaborated with PC Music artists such Hannah Diamond, GFOTY, EASYFUN, Danny L Harle and felicita. Ĭook released his first solo singles in 2014. This style of exaggerated pop tropes grew to serve as the foundation of the microgenre hyperpop, which Cook is credited for pioneering and popularising. Since its founding in August 2013, PC Music has represented over 20 artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. Alexander Guy Cook (born 23 August 1990) is an English music producer, singer, songwriter and the head of the UK record label PC Music.